Archetype: Italian Innovation in AI
Revolutionize the In-Store, Online and Warehouse Experience with Private and Secure AI
Digital assistants that improve staff training, boost sales and guide customers through their purchasing journey.
Revolutionize the In-Store, Online and Warehouse Experience with Private and Secure AI
Digital assistants that improve staff training, boost sales and guide customers through their purchasing journey.
The Challenges of Retail & Mass Market
Retail is fast. Responses, often not.
Too many Repetitive Requests to Staff
Slow Onboarding for New and Seasonal Employees
Procedures Scattered across Different Documents and Systems
Customers Confused by Products and Promotions
Training Difficult to Standardize
Staff Overwhelmed by Simple Questions Instead of Focusing on Sales
An AI Assistant that Responds, Trains and Guides at Every Point in your Organization.
With AI agents from Archetype you transform your spaces, your staff and your website into powerful customer engagement and lead generation tools.
Automatic Online / In-Store Responses
Immediate customer support on products, availability, promotions and return procedures.
Training + Operational Support
Personalized guidance for employees on procedures, products and sales best practices.
Multi-channel: Totems, Mobile, Intranet
Access to the AI assistant from any device or touchpoint.
Tailored Customization
Specific configuration for each brand, store format and department.
What You Can Concretely Do
Use Cases
Brand Web Portal
Multilingual digital assistant for highly profiled leads. Immediate information on promotions, return policies, opening hours and product availability, both in-store and online.
Staff Training
Immediate access to manuals. AI that updates and trains all employees on products, procedures and sales best practices, with the possibility of training quizzes.
Commercial Coaching
AI agent for coaching, verification, improvement and training of staff communication, commercial and sales skills.
In-store Info Point
Digital Signage (totems) with multilingual AI agent that interacts in real time with customers, welcoming them to the store and providing information about the brand and all products for sale.
Where it Can be Used
Store Totems
Personal Smartphone
Shelf QR Codes
Corporate Intranet
Key Numbers for Retail in Italy
- 32%
32% of Italians use AI to facilitate their purchases (Adyen Retail Report 2025).
- 71%
71% of Italian consumers want AI integrated into shopping experiences (Capgemini Research).
- 67%
67% of Italian retailers consider AI agents essential to remain competitive (Datamanager.it 2025).
- 29%
29% of customers perceive fair value in sharing data with brands (SAP Emarsys / Opinium, CMI Magazine)
Security & Governance
Responses from Verified Content
Only official and company-approved information, without AI “hallucinations”.
Role-based Access
Differentiation of information based on customer, employee, manager or operator.
Interaction Logging
Complete conversation tracking for analysis and continuous improvement.
European or Private Hosting
GDPR and AI Act compliance with data always under control.
Do You Want your AI to Work in your Points of Sale, not just Online?
Discover how Archetype can integrate into your stores, warehouses and digital channels.
Frequently Asked Questions
Can AI Work Even without Stable Internet Connection in Points of Sale?
Yes, our systems can also operate in local mode, ensuring service continuity.
How Long Does it Take to Implement Archetype in a Retail Chain?
On average 6–12 weeks, depending on project complexity.
Is it Multilingual?
Yes, it can interact in multiple languages to support international customers and staff.
Contact Us
Do you have questions or need support?
We are here to help you. Contact us for a quick response or fill out the contact form.